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Pure London 2020

The UK’s biggest gathering of fashion industry buyers, Pure London, once again returned to the capital’s Olympia London in February, presenting the hottest emerging brands, designers and trends, making it one of the most anticipated events in the London trade calendar.

Held twice a year, Pure London, together with Pure Origin, is the only UK fashion show to offer ready-to-wear collections and fashion sourcing all under one roof. Leading full-service creative solution provider, Congo Blue, part of SFL Group, has been supporting the event for eight years, with its excursion at this year’s Pure AW20/21 seeing the company designing, delivering, and operating the Runway Catwalk, Nomad Seminar Theatre, and Origin Stage.

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