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Pure 31

2012 was a busy year for Pure London, one of the UK’s favourite fashion buying destination. We have designed and built their Spirit stage for a number of seasons, and we were very glad to be offered the opportunity to build the main stage as well this year.

  • Main Catwalk &  WGSN Catwalk and Presentation

    The Main stage provides at Pure London provides a platform to showcase the top designers of the show, and host the trend and industry presentations. We provided all of the staging, set, rigging, lighting and sound with our full time staff manning the stage for the show days.

  • Spirit Catwalk and Live Music

    The Spirit stage offers younger designers the opportunity to showcase their work, and plays host to industry presentations. The space did present a challenge to our designers, as a large pillar made accommodating a straight catwalk rather tricky. Therefore we produced a unique twisting design that offered a nice alternative to the main stage. As with the main stage we provided all the equipment and staging, including hosting live music for an evening performance on the stage.