Pure 32
2012 was a busy year for Pure London, one of the UK’s favourite fashion buying destination. We have designed and built their Spirit stage for a number of seasons, and we were very glad to be offered the opportunity to build the main stage as well this year.
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Main Stage
The Autumn design for Main stage stayed broadly similar to the Spring, the main changes were a black roof to add a little more drama to the space, and the main thrust changed from a dance floor vinyl finish to a skimmed stage and sticky back vinyl smooth finish.
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Spirit Stage
The spirit stage had a complete redesign for the Autumn season. The change in floor plan allowed us to adjust the catwalk position to accomodate a straight walk. We also added used our stock of 25mm pitch video wall to create a colourful light box for the rear of the set.
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Lingerie & Accessories Stage
A new addition for the Autumn season was the Lingerie & Accessories stage for the upstairs area. This was a much less formal design than the other catwalk, with audience seating spaced around the performance area, and a large 6mm LED screen on the back showing close ups of the designers work.