Pure London

Congo Blue are proud to have delivered full-solution feature Catwalks for Pure London for 6 years,

and our latest excursion at Pure AW18/19 saw our involvement expand to four feature areas: the Main Catwalk, Future Stage, Xpress Bar, and Origin Digital Sign. With each feature having it’s own LED video wall the spectators were able to enjoy a whopping 2.2million pixels across the event.

The Features

The 22m long Main Catwalk boasted a massive 6m high video wall and a large-format printed panel to either side, allowing custom video content and presentations to be prominently displayed while providing the perfect branded backdrop to all events on the stage.

Height was a key feature at Pure this season, with the Catwalk and Xpress Bar having 6m tall screens, the Future Stage featuring a towering self-supporting truss ‘tree’, and a video wall digital sign flown to approximately 15m in front of the Grand Hall’s glass dome. This height gave a striking and imposing look to the feature areas.

The Xpress Bar sported a photo studio ‘step and repeat’ backdrop, above which flew a large video wall displaying real-time social media updates tracking the hashtag #purelond